Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign
Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
- Group placements with
similar themes into the same ad group
- Move automatic and managed
placements into separate ad groups
- Create a separate ad group
for each placement
- Group all placements
together into a single ad group
The
correct Answer is:
- Group placements with
similar themes into the same ad group
Explanation:
Campaigns should be a
collection of ad groups. Each ad group should have multiple ads that match the
targeting methods you choose. For example, your ad group’s keywords and ads
relate to the same theme. Or, your ad group’s placements and ads are about a
specific topic. Structuring your campaigns this way also makes them easier to
manage and optimize
Which-best-practice-is-advisable-when-optimizing-ad-groups-within-a-placement-targeted-display-campaign
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