Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads What-s the best targeting strategy for her
Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads What-s the best targeting strategy for her?
- Create one ad group targeted to both remarketing and Shopping
- Create separate remarketing and Shopping campaigns
- Create a combined remarketing and Shopping campaign
- Create two ad groups: one targeted to remarketing and the other to Shopping
The correct Answer is:
- Create separate remarketing and Shopping campaigns
Explanation:
It is my personal opinion that segregation is the best way to keep control over campaign. I often experience the conflicts if I keep campaigns of two different behaviour and goals together in single campaign.
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