Which filter would you apply if you only wanted to include data from a campaign titled Back to School in Campaign reports
Which filter would you apply if you only wanted to include data from a campaign titled Back to School in Campaign reports?
- Custom Include filter with field “Campaign Name” and
pattern “back to school”
- Custom Search and Replace filter with field “Campaign
Name”, string “back to school”, and pattern “include”
- Predefined Include filter with “traffic to the
hostname” “that are equal to” “back to school”
- Custom Include filter with field “Page Title” and pattern
“back to school”
Correct answer is:
- Custom Include filter with field “Campaign Name” and
pattern “back to school”
Explanation:
Include Filters are applied with the reverse logic. When
you apply an Include Filter, the hit is thrown away if the pattern does not
match the data. If you apply multiple Include Filters, the hit must match every
applied Include Filter in order to save the hit.
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