Which is a method for evaluating performance of engagement ads created with the Ad gallery?
- Funnel Visualization report
- AdSense reports in Google
Analytics
- Transaction rate
- Mouseover Rate
The
correct Answer is:
- Mouseover Rate
Explanation:
See instances where customers
place their cursors over your display ad for a second or more. This can help
highlight ads that may keep customers’ attention without an actual clickthrough
to your website. This usually demonstrates an ad that needs a stronger
call-to-action for the customer.
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