What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
- Channel
Groupings
- Multi-Channel
Funnels
- Conversion
tracking
- Attribution modeling
- Attribution modeling
Explanation:
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
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