When creating text ads to advertise a client-s small chain of Italian restaurants what should you include in the ad text to make it compelling to potential customers
When creating text ads to advertise a client-s small chain of Italian restaurants what should you include in the ad text to make it compelling to potential customers?
- Include call-to-actions, such as “Find the nearest
location”
- Information about Italian food in the description
- Use the same headline and description as other
advertisers
- An exclamation point in the display URL
Correct answer is:
- Include call-to-actions, such as “Find the nearest
location”
Explanation:
Use the description to highlight details about your
product or service. It’s a good idea to include a “call to action”—the action
you want your customer to take. If you’re an online shoe store, your
description might include “Shop now” or “Buy shoes now.” If you offer a
service, you might want to add something like “Get an instant quote online” or
“See pricing.”
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