An advertiser wants to increase the Quality Score of a low-performing keyword Which approach would you recommend
An advertiser wants to increase the Quality Score of a low-performing keyword Which approach would you recommend?
- Repeat the keyword as many times as possible in the ad
text.
- Delete the keyword and add the keyword to the campaign
again
- Modify the ad associated with that keyword to direct to
a highly-relevant landing page
- Increase the daily budget for the campaign in which the
keyword is located
Correct answer is:
- Modify the ad associated with that keyword to direct to
a highly-relevant landing page
Explanation:
It’s time to identify poor-performing keywords and make them
work harder for you. You’ll want to improve the relevance of your keywords to
help boost their Quality Scores, or modify the match type for ones that aren’t
helping you meet your advertising goals, or delete duplicate keywords in your
account. You can also filter your performance data to find low-performing
keywords.
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