True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other
True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other:
False
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True
Correct answer is:
False
Explanation: An A/B test, sometimes called an A/B/n test, is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain one or more elements that are modified from the original. For example, a different colored call-to-action button. In some experiments, variant B may be a completely different version of a web page.
Each variant is served at similar times so that its performance can be observed and measured independent of other external factors. You can also limit your experiment to a specific audience using the targeting feature. Optimize captures the performance data for each variant against an objective and identifies the leader.
Each variant is served at similar times so that its performance can be observed and measured independent of other external factors. You can also limit your experiment to a specific audience using the targeting feature. Optimize captures the performance data for each variant against an objective and identifies the leader.
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