why is it a best practice to set a bid for the everything else in all products product group?
- A) To make it easier to target a location for certain
products
- B) To be able to have one products group for mobile
devices
- C) To include items not part of other product groups in
your campaign
- D) To control the websites on which your Product
Listing Ads appear
The correct answer is:
- C) To include items not part of other product groups in
your campaign
Explanation:
The products within the product groups you don’t subdivide
remain in an “Everything else” product group. You then set bids for each
product group depending upon your campaign goals.
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