Which user characteristic may NOT be used to change keyword bids in AdWords?:
- time of day
- ad preference
- location
- device
Correct answer is:
- ad preference
Explanation: It comes under the bid adjustment. Bid adjustments allow
you to show your ads more or less frequently based on where, when, and how
people search. For example, sometimes a click is worth more to you if it comes
from a smartphone, at a certain time of day, or from a specific location.
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