Which of these is NOT possible when you link your AdWords account to Google Analytics?
- Adjust keyword bids inside Google Analytics
- View AdWords click and cost data alongside your site
engagement data in Google Analytics
- Create remarketing lists in Analytics to use in AdWords
campaigns
- Import Analytics goals and transactions into AdWords as
conversions
Correct answer is:
- Adjust keyword bids inside Google Analytics
Explanation:
Linking your AdWords account to your Analytics property
lets you see the full customer cycle, from how they interact with your
marketing (e.g., seeing ad impressions, clicking ads) to how they finally
complete the goals you’ve set for them on your site (e.g., making purchases,
consuming content).
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