Which of these is NOT a benefit of Remarketing in Google Analytics?
- Show customized ads to customers who have previously
visited your site
- Allow customers to reorder an item they have previously
purchased
- Create remarketing lists based on custom segments and
targets
- Create remarketing lists without making changes to your
existing Analytics snippet
Correct answer is:
- Allow customers to reorder an item they have previously
purchased
Explanation:
A remarketing audience is a list of cookies or
mobile-advertising IDs that represents a group of users you want to re-engage
because of their likelihood to convert. You create remarketing audiences based
on user behavior on your site or app, and then use those audiences as the basis
for remarketing campaigns.
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