What does impression share indicate about a product group?
- A) It provides an average benchmark of all similar products
from other retailers
- B) It shows your product group impressions relative to
other product groups in the same campaign
- C) It shows how many impressions your product group has
received divided by the estimated number it was eligible to receive
- D) It predicts your product group’s future impressions
The correct answer is:
- C) It shows how many impressions your product group has
received divided by the estimated number it was eligible to receive
Explanation:
Impression share (IS) is the number of impressions you’ve
received divided by the estimated number of impressions you were eligible to
receive. Eligibility is based on your current ads’ targeting settings, approval
statuses, bids, and quality. Data is available at the campaign, ad group,
product group (for Shopping campaigns), and keyword levels.
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