That type of data does Google Analytics prohibit you from collecting?
- Personally identifable information
- Product SKU(s)
- Billing city
- Purchase amount
Correct answer is:
- Personally identifable information
Explanation:
The Google Analytics terms of service, which all Google
Analytics customers must adhere to, prohibit sending personally identifiable
information (PII) to Google Analytics. PII includes any data that can be used
by Google to reasonably identify an individual, including (but not limited to)
names, email addresses, or billing information.
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