Targeting by topic is a good strategy if your client wants to:
- drive sales on his website
- reach a specific audience
- control where his ads appear
on the Display Network
- actively manage his budget
because he has strict cost-per-acquisition goals
The
correct Answer is:
- control where his ads appear
on the Display Network
Explanation:
Topic targeting allows your ads
to be eligible to appear on any pages on the Display Network that have content
related to your selected topics. As content across the web changes over time,
the pages on which your ads appear can change with it. To display your ads on
those pages, simply select one or more topics that you find relevant for your
ads.
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