In Multi-Channel Funnel Reports conversions and ecommerce transactions are attributed to the last campaign search or ad that referred the user

In Multi-Channel Funnel Reports conversions and ecommerce transactions are attributed to the last campaign search or ad that referred the user.

  • True
  • False
Correct answer is:

In Multi-Channel Funnel Reports conversions and ecommerce transactions are attributed to the last campaign search or ad that referred the user



  • False
Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions.






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