How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
- Assisted conversion
- Primary conversion
- Last-click attribution
- Second-to-last-click attribution
Correct answer is:
- Assisted conversion
Explanation:
Assist interaction is any interaction that is on the
conversion path but is not the last interaction. If a channel appears
anywhere—except as the final interaction—on a conversion path, it is considered
an assist for that conversion. The higher these numbers, the more important the
assist role of the channel.
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