Enhanced cost-per-click ECPC bidding should be used to:
- A) Optimize bids using
converted clicks
- B) Drive engagement with
product brand
- C) Bid for a target
cost-per-acquisition (CPA)
- D) Increase total
impressions
The
correct answer is:
- A) Optimize bids using
converted clicks
Explanation:
ECPC will increase your max CPC
bid by up to 30% (after applying any bid adjustments you’ve set) when it sees a
good opportunity. It’ll also lower your max CPC by any amount (even more than
30 percent) if it determines a conversion isn’t likely, so you’ll pay less for
clicks that convert less. If you choose the conversion bid metric that matters
most to you on your conversion settings page, ECPC will focus on either
conversions or converted clicks. If you don’t choose one, ECPC will focus on converted
clicks
Enhanced-cost-per-click-ECPC-bidding-should-be-used-to
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