Higher Quality Scores typically result in:
- higher costs and lower ad positions
- lower costs and better ad positions
- less overall impressions
- faster delivery of daily budget
Correct answer is:
- lower costs and better ad positions
Explanation:
- Ad auction eligibility:Having better quality components typically makes it
easier and cheaper for your ads to enter an auction. Our measures of ad
quality also help determine whether your ad is qualified to appear at all.
- Your actual cost-per-click (CPC):Higher
quality ads can often lead to lower CPCs. That means you pay less per
click when your ads are higher quality.
- Ad position:Higher
quality ads lead to higher ad positions, meaning they can show up higher
on the page
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