You can win a higher ad position in the auction with a lower cost-per-click CPC bid by:
- creating ads that include terms or phrases people are
searching for
- creating relevant ads and keywords, but not using ad
extensions
- creating ads that link to a generic landing page
- creating high-quality ads and landing page/ creating
relevant keywords and ads, and using ad extensions
Correct answer is:
- creating relevant keywords and ads, and using ad
extensions
Explanation:
Ad position is also influenced by the expected impact from
ad extensions and other ad formats, such as sitelinks. This means that if two
competing ads have the same bid and quality, the ad with the better expected
impact from extensions will generally appear in a higher position than the
other.
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