Why should you link your client-s AdWords account to Google-s Webmaster Tools?
- See how your ads performed when triggered by actual
searches
- See how often your ads rank higher in search results
than those of other advertisers
- See if people reach your client’s website via ads or
organic search results
- See which campaigns have the biggest changes in clicks,
costs, and conversions
Correct answer is:
- See if people reach your client’s website via ads or
organic search results
Explanation:
The new paid & organic report provides a holistic
view of your text ad stats and organic listings at the query level, letting you
analyze strengths and gaps in your overall search presence. This also gives you
insight into how your paid text ads and organic search listings work together
to connect your business with people searching on Google
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