Which statistic indicates how often a click has led to a conversion

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Which statistic indicates how often a click has led to a conversion?

  • Cost-per-conversion
  • Clickthrough rate (CTR)
  • Conversion rate
  • Converted clicks
Which statistic indicates how often a click has led to a conversion



Correct answer is:
  • Conversion rate

Explanation:


 Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions






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