When building a keyword list for a Display Network campaign you should do which of the following:
- Use Display Campaign Optimizer to identify new keywords
- Only include exact match keywords
- Only use Keyword Planner to identify new keywords
- Include keywords that are related to the websites your
customers visit
Correct answer is:
- Include keywords that are related to the websites your
customers visit
Explanation:
Choosing keywords for a Display Network campaign is
about connecting your ads with people most likely to be interested in your
business. Based on what you know about your customers, pick keywords that would
you imagine would appear on websites your customers would visit.
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