What-is-the-easiest-way-to-evaluate-if-one-version-of-your-landing-page-performs-better-than-another-for-the-same-ad

What is the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

• Replace the existing landing page with the new one and compare this month’s data to last month’s
• Run a Campaign Experiment on the existing campaign that switches between both landing pages
• Create another ad group for the new landing page and compare the two ad groups
• Create another campaign for the new landing page and compare the two campaigns

Correct answer is:

• Run a Campaign Experiment on the existing campaign that switches between both landing pages

Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.