What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand

• Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
• Use a balanced combination of broad-, exact-, and phrase-matched keywords
• Add display ads and affinity audiences targeting people interested in green living and beauty
• Target large metropolitan areas where people are more likely to encounter her product.

Correct answer is:

• Add display ads and affinity audiences targeting people interested in green living and beauty

Explanation: Select from these audiences to reach potential customers at scale and make them aware of your business.
These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.



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