One-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-What-would-you-explain-to-your-client-about-how-the-AdWords-system-works

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One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
  • AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
  • To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
  • Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

Correct answer is:

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works






  • Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4
Explanation: When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).


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