In order to appeal to customers on mobile devices it is important to:
- Send users to a video-based landing page
- Send users to a mobile-friendly landing page
- Avoid using ad extensions
- include your phone number as your display URL
Correct answer is:
- Send users to a mobile-friendly landing page
Explanation: People seeing your ads on mobile are more likely to want to
know where you are, or to call you. Show your location and phone number with
location extensions and call extensions. Also, consider creating ads devoted to
people on mobile devices, using the mobile version of your website as a landing
page, and offering specials suited to a mobile audience. Keep in mind, your
text ads can appear differently on mobile.
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