Each campaign in your AdWords account should have a single:
- maximum cost-per-click (max. CPC) bid
- landing page
- business goal
- ad group
Correct answer is:
- business goal
Explanation:
With AdWords, you’ll organize your account into
separate campaigns, with each campaign focusing on a single business goal, such
as driving traffic to your website, or offering a particular product or
service. If your business serves several geographic areas, you might want to
create a separate campaign for each location.
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