Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets How can you use this data to optimize your client-s bidding strategy
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets How can you use this data to optimize your client-s bidding strategy?
- Use target search page location to help get your
client’s ads to the top of mobile search page results
- Set a mobile bid adjustment to increase bids for
searches on mobile devices
- Set a mobile bid adjustment to decrease bids for
searches on computers and tablets
- Use enhanced cost-per-click (ECPC) to increase bids
that are likely to result in conversions from mobile devices
Correct answer is:
- Set a mobile bid adjustment to increase bids for
searches on mobile devices
Explanation:
Bid adjustments allow you to show your ads more or less
frequently based on where, when, and how people search. For example, sometimes
a click is worth more to you if it comes from a mobile device, at a certain
time of day, or from a specific location.
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