Anne-Marie-s business goal is to generate online sales of her handmade purses Her AdWords costs are 100 per week and she wants to know if her advertising investment is paying off What additional information do you need in order to calculate her return on investment ROI
Anne-Marie-s business goal is to generate online sales of her handmade purses Her AdWords costs are 100 per week and she wants to know if her advertising investment is paying off What additional information do you need in order to calculate her return on investment ROI?
- Number of clicks on her ads and costs to produce her
purses
- How many times her ads have been viewed and clicked on
- Number of clicks on her ads and revenue they generated
- Costs to produce her purses and revenue generated from
her ads
Correct answer is:
- Costs to produce her purses and revenue generated from
her ads
Explanation:
ROI is the ratio of your net profit to your costs. It’s
typically the most important measurement for an advertiser because it’s based
on your specific advertising goals and shows the real effect your advertising
efforts have on your business. The exact method you use to calculate ROI
depends upon the goals of your campaign.
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