An advertiser wants to achieve the top position in paid search results Which recommendations would improve the likelihood of top ad position

An advertiser wants to achieve the top position in paid search results Which recommendations would improve the likelihood of top ad position?

  • Improve Quality Score and increase cost-per-click (CPC)
  • Decrease cost-per-click (CPC) and increase daily budget
  • Decrease cost-per-click (CPC) and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC)




An advertiser wants to achieve the top position in paid search results Which recommendations would improve the likelihood of top ad position





Correct answer is:
  • Improve Quality Score and increase cost-per-click (CPC)

Explanation: 


 Your ad’s position on the page is determined by your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.




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