An advertiser should group their campaigns by:
- type of product or service
- number of keywords
- maximum cost-per-click (CPC) bids
- number of ad groups per campaign
Correct answer is:
- type of product or service
Explanation:
A good rule of thumb for creating an effective
campaign structure is to mirror your website’s structure. By creating campaigns
and ad groups around a specific theme or product, you can create keyword lists
that directly relate to the corresponding ad text, and ads that link directly
to that product’s page on your website. You can even add keyword-specific URLs
to improve the quality and relevance of your ads in your account.
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