An advertiser looking to drive conversions is using manual cost-per-click CPC bidding Which factor should be most important for this advertiser when deciding keyword bids
An advertiser looking to drive conversions is using manual cost-per-click CPC bidding Which factor should be most important for this advertiser when deciding keyword bids?
· The profit derived
from a paid click
· The bids of the
next closest advertiser
· The average profit
per conversion
· The Quality Score
of the keyword
Correct answer is:
· The profit derived
from a paid click
Explanation:
How do you know what CPC to set? You can figure this out based on
what you know about your business and the value of a sale. For example, if you
sell US$5,000 diamond rings, one new customer is probably worth more than if
you sell US$0.99 packs of gum.
Once you’ve set max. CPC amounts that you’re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it’s important to re-evaluate your CPC bids regularly
Once you’ve set max. CPC amounts that you’re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it’s important to re-evaluate your CPC bids regularly
Comments
Post a Comment