Advertising on TV print and radio typically requires a predetermined budget What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind
Advertising on TV print and radio typically requires a predetermined budget What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
OR
Print, TV and radio advertising
typically requires a predetermined budget. What key differences enable some
online advertising campaigns to invest with more flexibility without a
predetermined budget in mind?
- AdWords budgets can only be set once annually and
require a fixed commitment
- Online campaigns are highly measurable and can often
automate a positive ROI. It can be strategic to capture all traffic
without a predetermined budget as long as ROI is positive
- Online campaigns generate clicks, whereas other
channels generate exposure
- Budgets cannot be applied to online campaigns due to
constant changes in traffic
Correct answer is:
- Online campaigns are highly measurable and can often
automate a positive ROI. It can be strategic to capture all traffic
without a predetermined budget as long as ROI is positive
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