A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones How should you optimize this client-s campaign to help achieve their goal

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A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones How should you optimize this client-s campaign to help achieve their goal?

  • Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment



A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones How should you optimize this client-s campaign to help achieve their goal




Correct answer is:
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Explanation: 


Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls.





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